Green fish Company×Longhu Real Estate—Consultation of Customized Supply of Backing Boards for High-end Residential Projects

　　1. Project background

　　Customer requirements

　　Longfor Real Estate plans to develop a high-end residential project "Longfor Tianpu" in Hangzhou, positioning it as a high-end luxury house for the top of the city. The project requires that all interior walls use new environmentally friendly backing boards as base material, and must meet the following core needs:

　　Environmental protection: Passes the highest international standards (such as F4-star certification) to ensure no formaldehyde emission;

　　Stability: adapt to the humid climate in the south, prevent moisture and deformation;

　　Construction efficiency: modular design, shorten construction period;

　　Aesthetic: High surface flatness and seamlessly connect with high-end finish materials.

　　Supplier selection

　　Through industry research, Longfor Real Estate found that Green fish Company is a leading domestic supplier of new construction materials. Its backing board products are known for its "environmental protection + high performance". It has served leading real estate companies such as Vanke and Greentown. It has a local production base in Hangzhou and has fast response capabilities.

　　2. Cooperation process

　　Demand docking and technical adaptation

　　Green fish Company has established a special team to communicate in-depth with Longfor design and engineering departments to optimize products based on project characteristics:

　　Material upgrade: Use the independently developed "bamboo fiber + inorganic mineral" composite substrate, and the environmental protection indicators exceed the F4 star standard;

　　Structural innovation: design snap-on splicing structure, and improve construction efficiency by 40%;

　　Customized service: According to 12 wall finishing materials (such as rock slabs, wood finishes, etc.) provided by Longhu, matching backing board thickness and surface treatment solutions are provided.

　　Small batch pilot and feedback iteration

　　The blue fish backing plate was first tried in the project sample. After verification by a third-party testing agency, its moisture resistance (water absorption and expansion rate <2%) and impact resistance (load bearing up to 50kg/㎡) were better than traditional materials.

　　According to the feedback from the construction party, the dust protection treatment of the edges of the board was optimized to reduce dust cutting on site.

　　Large-scale supply and delivery guarantee

　　Green fish Company has launched an intelligent production line of the Hangzhou factory to achieve an average daily production capacity of 2,000 square meters, and tracked the transportation status in real time through a digital logistics system to ensure delivery to the construction site according to nodes.

　　Send a technical team to support the site to assist in solving on-site installation problems, such as custom cutting of special-shaped walls.

　　III. Cooperation results

　　Project benefits

　　The construction period is shortened: the backing board installation process is completed 15 days ahead of the original plan, helping the overall project to be delivered in advance;

　　Cost optimization: Due to the reduction in material loss rate (from 8% to 3%), Longfor's comprehensive cost was reduced by about 1.2 million yuan;

　　Quality recognition: The project was rated as the "Zhejiang Province Green Building Demonstration Project", and the green fish backing board has become the recommended material for the "High-end Residential Fine Decoration Standard" internal to Longhu.

　　Win-win brand

　　Green fish Company took this case into Longfor Real Estate’s strategic supplier database and subsequently undertakes three projects in Suzhou, Chengdu and other places;

　　Longfor Real Estate has strengthened its brand image of "green technology residential" through media promotion of "environmental materials application".

　　4. Experience and enlightenment

　　Technology customization is key

　　High-end real estate projects require strict material performance, and suppliers need to have the ability to develop and iterate quickly, rather than just providing standardized products.

　　Full-process service capabilities determine long-term cooperation

　　From early design collaboration to later construction support, suppliers need to build an integrated solution of "product + service" to reduce customer management costs.

　　The balance between environmental protection and efficiency

　　Under the "dual carbon" goal, real estate companies pay attention to the environmental protection of materials, but also need to control construction periods and costs. Suppliers need to achieve a win-win situation through technological innovations (such as lightweight design and rapid installation structure).

　　V. Extended value

　　After this case, Green fish Company launched the standardized product line of "Longhu same backing board", which opens subscription services to small and medium-sized real estate companies (flexible procurement based on project scale) to further expand its market share.

　　Backing board case